BUS 690 Business Strategy (Capstone Course) Wk 4 Assignment

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Strategic Leadership and Innovation at Apple Inc.

Read Case 23: Strategic Leadership and Innovation at Apple Inc. Answer questions 1-4 in a three to five page APA style paper, and supported with the concepts outlined in your text and from your previous classes.

1. Describe the current state of the computing industry and identify any opportunities or threats facing industry players.

2. Which Grand Strategies has Apple Inc. used in the past. Evaluate the success of these strategies.

3. Which Grand Strategy is Apple Inc. currently using? Explain your answer in relation to the Grand Strategy Selection Matrix.

4. Provide at least two recommendations for Apple Inc. to be successful in the present state of the industry.



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