Discuss the key principles of international marketing.

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HEP
MKT303A/MKG303 Quiz Assessment Brief 1 20161112
© Laureate International Universities 2017
Assessment Brief Quiz 1
Program Bachelor of Business
Subject code MKT303A/MKG303

Subject name  international marketing

Assessment title Assessment 1 – Quiz
Group or individual
assessment Individual
Length 30 minutes
Learning outcomes
addressed
This assessment addresses the following learning outcomes:
a) Discuss the key principles of international marketing.
b) Examine the evolution of global marketing
e) Demonstrate sound problem solving and
communication skills in international marketing
Submission date Week 5
Total marks 100 Marks
Weighting 20%
Results
2
HEP
MKT303A/MKG303 Quiz Assessment Brief 1 20161112
© Laureate International Universities 2017
Assessment Brief:
1. This quiz will be open for completion online from Monday through to Sunday of Week 5.
2. The purpose of this assessment is for students to demonstrate a clear understanding of
the evolution of international marketing and the differences in cultural influence that
affect international marketing strategy
Marking Criteria:
Marking Criteria Marks possible
Question 1 0 – 50 points
Question 2 0 – 50 points
Total marks /100 points